GreenBox — Social Campaign

01 — Task

Build brand awareness and drive app downloads among 25–40 year-olds in Berlin, Hamburg and Munich. GreenBox was entering a highly competitive German sustainable delivery market and needed to establish credibility and recognition within 90 days. The campaign had to perform across three distinct platforms simultaneously, with content adapted for each algorithm and audience segment. Success was defined by cost-per-install targets set against the German e-commerce benchmark.

02 — Solution

We produced 24 short-form videos across Instagram Reels, TikTok and YouTube Shorts over three months, each 15–60 seconds. Content followed a monthly narrative arc: brand introduction and lifestyle values in month one, product explainers and eco-packaging credentials in month two, and user stories with social proof in month three. Every asset was delivered in platform-native aspect ratios — 9:16, 1:1 and 16:9 — with custom captions and opening hooks for each channel. Creative variants were A/B tested weekly to continuously improve thumb-stop rate and completion rate.

03 — Result

4.2M impressions and 320,000 new app installs over three months, with a CPA 37% below the German e-commerce benchmark. Organic reach grew 280% by month three as top-performing Reels entered algorithmic distribution and were picked up by sustainability-focused creator accounts. GreenBox expanded the campaign framework into Austria and Switzerland based directly on the performance data from the German rollout.