Forma Studio — Identity & Motion

01 — Task

Forma Studio needed a brand identity redesign to signal a deliberate pivot from commercial architecture to the luxury residential market — where clients expect precision, restraint, and visual coherence across printed proposals, digital platforms, and animated presentations. The architecture firm branding had to embody the same philosophy expressed in the studio's spatial work.

02 — Solution

We designed a grid-based brand identity system where the logo is dynamic — adapting its proportions to different digital and print environments while maintaining strict geometric rules. Motion design deliverables included animated logo reveals, type animation systems, and a brand film for the studio's website and award submissions, all governed by a comprehensive brand design guideline document.

03 — Result

The motion branding and visual identity enabled Forma Studio to successfully enter the luxury residential architecture segment, securing three high-value residential commissions within six months of the relaunch. Website sessions increased 47% following the rebrand, with the brand film generating the highest time-on-page of any content asset.