Socialsocial mediafitnessreelscontent strategy
Peak Fitness — Social Content
A 6-month social media content strategy and production for a premium gym chain.
ClientPeak Fitness
Year2024
01 — Task
Increase membership sign-ups and community engagement via Instagram and TikTok.
02 — Solution
Daily short-form content featuring trainers, workout tips, and member success stories with a high-energy edit.
03 — Result
Instagram followers grew by 40% and membership enquiries from social media tripled over the campaign period.
Process
- 01
Monthly content planning sessions
- 02
Batch production days with agile crews
- 03
Fast-paced editing for social algorithms
- 04
Community management and performance tracking
Team
- Karolina W.Content Strategist
- Aleksei V.Director
- Sofia L.Motion Graphics
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